C Squared was founded out of a passion for empowering student-athletes to take control of their futures in the evolving world of Name, Image, and Likeness (NIL). As the landscape of college sports shifted, we recognized a growing need for athletes to have trusted, knowledgeable advocates who could navigate the complexities of NIL deals, protect their interests, and unlock new opportunities.

Our founder- Caleb Cox, drawing on years of experience in collegiate athletics and athlete advisory, saw firsthand how many talented players were missing out on their full NIL potential due to lack of guidance or representation. Inspired by this gap, C Squared was launched with a simple mission: to provide a select group of driven athletes with the hands-on support, strategic insight, and exclusive connections they need to thrive—on and off the field.

From day one, C Squared has been committed to a boutique, high-touch approach. We intentionally limit our roster to ensure every athlete receives individualized attention, customized brand-building strategies, and a genuine partnership focused on long-term success.

Today, C Squared stands as a trusted ally for athletes who want more than just a contract—they want a team that believes in their story and is invested in their future. A firm established to serve others, while looking good doing it.